Boyd, Danah, m. & Ellison, Nicole (2007). Social network sites: definition, history, and scholarship. Journal of Computer-Mediated Communication, 13, 1, article 11. http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html.
Doi: 10.1111/j.1083-6101.2007.00393.x
This article looked at the participation and practice of users of a few social network sites (SNSs); that is, Facebook, MySpace, Cyworld and Bebo. It explained their attractiveness, limitations and attempt to define the broad term social network site. The definition emphasizes networking in relation to computer mediated communication.
The paper went on to describe the rise and fall of Friendster another SNS and how MySpace took advantage of the market by offering the consumers what Friendster was protecting. MySpace capitalized on Friendster’s alienated users. Shark! This practice is so common in SNSs. The market gets competitive therefore losing certain privacy controls just to get ahead in the marketplace.
SNSs grew rapidly and widely encouraging a functional attractive platform to its many users. They offer video-sharing, network visualizations, messaging, a number of friendship and business links that make their main feature so attractive to users that they forget about the privacy controls. These networks are widely used in educational settings due to its synchronicity. What is the cuter of these sites? How do they secure user information? What are their ethical standards?
These are a few questions that came to mind while reading. It encourages the reader to research SNS a bit further as this is becoming a practice with the every online user today. It is a good, informative paper.
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