Walmart

Have you ever seen a Walmart parking lot so empty? 

                Not in my town.

      Walmart is a popular leader in the application of network technology to the supply chain management.  It is known in eCommerce circles as the most effective B2B supply chain in the world that has live up to its planned offering the lowest prices everyday.  The development and implementation of its private industrial network via its electronic data interchange based supply chain managements system (Laudon & Traver, 2012).  This data exchange has open the doors to a few challenges especially its workers.  They use mass self-communications networks (MSCNs), such as Facebook, in mobilizing low-wage service workers.  The workers use social networking sites to voice their grievances instead of "on site" at the physical workplace.  This action fined more support and proved more effective.  This increased media interest.  Therefore suggesting that Internet-based mass self-communication networks (Facebook, YouTube, etc.) can indeed complement traditional advertising techniques (Wood, 2015).

Arlene.

References:

 Laudon, K. & Traver, C. G. (2012). E-Commerce 2012 (8th ed.). Prentice Hall.

Wood, A. J. (2015). Networks of injustice and worker mobilisation at Walmart. Industrial Relations Journal.  Article first published online: 14 July 2015. Retrieved from http://onlinelibrary.wiley.com.ezproxylocal.library.nova.edu/enhanced/doi/10.1111/irj.12103/ on August 5,2015.