FayzLandscape

     FayzLandscape E-commerce Website (FEW) encompasses the services and 

products related to fayzLandscapes.com online store. FayzLandscape is an online/offline 

company that entails the three business elements of a revenue model, market strategy, 

and organizational development.  It intends to consult, customize, and provide one-on-

one landscaping projects to B2C, P2P and B2B and residential enterprise.  The paper 

gives a broad overview of the company’s intended business model and plan explaining its 

offering and website content. 

     

     FEW's goal is to develop and enhance 

the aesthetic beauty of a customer’s physical facility both online and offline with 

essential landscaping equipment, supplies, and advice on landscape and garden services.  

The website contains the products and services offered by the company including links to 

blogs, podcasts, and social media sites (SMSs).  A ‘contact us’ link where prospective 

clients may voice concerns and read reviews will be displayed on the home page. 

     

     Design packages will be customized to meet every need.  FEW intend to tap into a 

consumer market to allow customers to create personalized backdrops, backgrounds and 

blueprints in making their own designs.  The site would be customized to meet the 

customer’s demand.  The customer would choose the desired presentation, features, and 

distribution options then add their final selection to the shopping cart.  

Synopsis of Wing 3: Engage

How to make people connect with your goal

This chapter gives an inspiring synopsis on keeping on task.  It began with the following quote by Tony Dorsett: “To succeed you need to find something to hold on to,

Something to motivate you, 

Something to inspire you.”

The authors explored (p.76) in Wing 2: Grab Attention, many customers have fan pages on Facebook or talk to their followers on Twitter.  This was conveyed through idea pages and tweets.  Non-profit organizations, businesses, and even the military have taken advantage of using this media in engaging its customers.  For instance, Proctor and Gamble’s Pampers brand, Dell Outlet, TVGuide.com all took advantage of using social media as a marketing tool.  A highly engaged campaign entailed transparency, interactivity, immediacy, facilitation, commitment, cocreation, collaboration, experience, and trust.  In order to engage necessitates four design principles.   

First, tell a story then emphasize as Zappo’s CEO did in April 2007 to boost sales.  He started tweeting and by April 2010 he had over 1.7 million followers therefore increasing sales.  This is synonymous to word-of-mouth.  The third design principle must be authentic and above all match the media.  This means that each social media user have their favorite site whether Facebook or Twitter.  In summary, always align communication, content, and context.  With all these principles in place the next wing, wing 4, take action will empower others enabling them and cultivating a movement while keeping the words of Bill Gates in mind:

“As we look ahead to the next century,

Leaders will be those who empower others.”

Aaker, J., & Smith, A. (2011). The dragonfly effect. Stanford Social Innovation Review, 9(1), 30-35.

   

                                               

Aaker, J., & Smith, A. (2011). The dragonfly effect. Stanford Social Innovation Review, 9(1), 30-35.

'Big Up' Jamaica

Jamaica land we love!

Today, I remember all the stories of the past,

Life as a child growing up 

In the cool hills overlooking Montego Valley.

reflecting, dreaming, envisioning...

The joys of the past

Hopes for the future

Will everywhere be as peaceful 

As it is here?  In this very spot?

Calm as the waters of the beautiful Caribbean Sea.

This is my land.

Jamaica land we love.

Happy Independence Day!

Walmart

Have you ever seen a Walmart parking lot so empty? 

                Not in my town.

      Walmart is a popular leader in the application of network technology to the supply chain management.  It is known in eCommerce circles as the most effective B2B supply chain in the world that has live up to its planned offering the lowest prices everyday.  The development and implementation of its private industrial network via its electronic data interchange based supply chain managements system (Laudon & Traver, 2012).  This data exchange has open the doors to a few challenges especially its workers.  They use mass self-communications networks (MSCNs), such as Facebook, in mobilizing low-wage service workers.  The workers use social networking sites to voice their grievances instead of "on site" at the physical workplace.  This action fined more support and proved more effective.  This increased media interest.  Therefore suggesting that Internet-based mass self-communication networks (Facebook, YouTube, etc.) can indeed complement traditional advertising techniques (Wood, 2015).

Arlene.

References:

 Laudon, K. & Traver, C. G. (2012). E-Commerce 2012 (8th ed.). Prentice Hall.

Wood, A. J. (2015). Networks of injustice and worker mobilisation at Walmart. Industrial Relations Journal.  Article first published online: 14 July 2015. Retrieved from http://onlinelibrary.wiley.com.ezproxylocal.library.nova.edu/enhanced/doi/10.1111/irj.12103/ on August 5,2015.